Indie makeup brand Nudestix has just recruited a group of investors that includes two celebrities, Hilary Duff and Chelsea Handler.

Nudestix is known the ‘no-makeup brand,’ known for its on-the-go makeup sticks that create natural-looks. The brand just launched several new products, including its first non-stick package — Magnetic Nude Glimmers, shown above. The highlighter for eyes, cheeks, and lips is in a tube with a flexible doe foot applicator. 

Nudestix was founded in 2014 in Toronto, by chemical engineer and beauty industry veteran Jenny Frankel, along with her then-teenage daughters Ally and Taylor. 

“We are so excited to have Hilary Duff and Chelsea Handler as part of the Nudestix family. Both of these babebosses are incredible women who embody what we’re all about, embracing your natural features and showing them off with total confidence. It’s important for us to partner with like-minded people to share our mission and take the brand to the next level. We are honored that they believe in what Nudestix is doing,” says Jenny Frankel, the company’s co-founder and president.

Hilary Duff, shown above, comments, “When I started using Nudestix I became instantly obsessed and wanted to throw out all of my other makeup. The textures are amazing and the products are so easy to use. It makes my makeup routine a breeze. You can amp it up for a night out but I mainly love that the tones and textures are really just to enhance your natural beautiful self.” 

Chelsea Handler, shown above, says, “I love that Nudestix is a female-founded brand and emphasizes natural beauty. It’s super simple for me to achieve an easy ‘nude, but better’ look.”

Photos: Instagram/HilaryDuff ; Instagram/ChelseaHandler ; Nudestix.